The advent of pay-per-click search engines has, perhaps inadvertantly, spawned a new generation of niche-oriented search portals. These niche portals are helping companies lower the cost of their lead acquisition campaigns.
(PRWEB) August 24, 2004 -- Advertising costs on sites such as Google continue to climb while the ROI for these campaigns may actually be lower than ever. In order to purchase a preferred keyword listing, marketers are bidding the prices higher and higher but they may not be realizing more sales or profits as a result.
Since many companies have already calculated the value of a lead they are more in touch with what they should or should not spend for their Internet campaigns. As the volume of content on the Internet continues to expand, users may be drawn to vertical portal sites because the results are more likely to be relevant to their needs. This in turn should attract more advertisers seeking to target their market with more precision while controlling the cost of lead acquisition.
"People will continue to do searches on sites like Yahoo! and Google but the growth of niche portals is creating more flexibility in the market.", said Brian Rooney, managing member of TrafficWave.net LLC which owns and operates VendorsGuide.net. "The best way for users to avoid confusing or irrelevant content in their searches is to use a niche portal.".
The growth of vertical search portals is not unlike what happened to broadcast TV when cable TV began to catch on with viewers. More and more TV viewers are able to act as their own program director by selecting content or programs that are relevant to their own desires, tastes, or needs at the time. There can be no doubt, however, that there is still room for both the large engines and vertical portals. In fact, there appear to be plenty of opportunities for both types to work together.
Many of the smaller search portals are able to utilize larger engines for a majority of their traffic. A user may start a search with Google or Yahoo! and then find themselves visiting one of the many vertical sites that has very focused and relevant content.
This provides hiqh quality content for the user which means they are more likely to return to that site and spend more time there. This activity, in turn, creates more value and opportunities for the advertiser.
VendorsGuide.net is a B2B search portal owned and operated by TrafficWave.net LLC
Visit them online at http://www.vendorsguide.net.
For more information, contact:
Brian Rooney
TrafficWave.net LLC
932 W Dallas, Suite C
Conroe TX 77304
936.788.5867
http://www.trafficwave.net/
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