Agreement will add Xenergy in 2,000 locations.
Las Vegas, NV (PRWEB) May 20, 2007 -- Xyience announces a new distribution agreement with Kroger.
Xyience is proud to announce a new distribution agreement with Kroger for their energy drink, Xenergy. This agreement will add over 2,000 new locations for Kroger customers to purchase Xenergy.
In May 2006, Xyience, Inc. entered the energy drink market with the launch of its energy drink, Xenergy. Like the Xyience name, the name Xenergy is a combination of Zen and Energy and is, therefore, pronounced Zenergy. While the first flavor of Xenergy was Cran Razz, Xenergy's line of flavors also now includes Citrus Clear and Big Apple.
Kroger is one of the nation's largest grocery retailers, with fiscal 2006 sales of 66.1 billion. Kroger supermarkets can be found in 31 states throughout the US. They operate stores in 44 major markets and hold the #1 and #2 positions in 35 of those markets.
"This partnership represents an enormous opportunity for Xyience to bring the Xenergy name and product to a broader customer base," said Bill Underhill, CEO and Chairman of the Board of Xyience. "We have achieved tremendous growth and traction in the competitive energy drink market, and we are extremely pleased to be working with Kroger as a partner to help drive rapid growth in this exciting category."
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