Michael Briggs, Vice President of Technology for search engine marketing firm @Website Publicity of Peterborough,NH is a featured presenter at the New England Direct Marketing Association's Annual Conference June 13 and 14 at Bentley College in Waltham, MA. Briggs will introduce the topic of pay-per-click search engine marketing and how his company has worked in partnership with client Green Mountain Coffee Roasters in the session titled "Taking Paid Search to the Next Level."
(PRWEB) June 12, 2007 -- Michael Briggs, Vice President of Technology for search engine marketing firm @Website Publicity of Peterborough, NH is a featured presenter at the New England Direct Marketing Association's Annual Conference June 13 and 14 at Bentley College in Waltham, MA. Briggs will introduce the topic of pay-per-click search engine marketing and how his company has worked in partnership with client Green Mountain Coffee Roasters in the session titled "Taking Paid Search to the Next Level."
Ken Crites, Director of Consumer Direct for Green Mountain Coffee, joins Briggs in the presentation to detail how the two companies have partnered to move the bar on Green Mountain's already successful paid search marketing program. They'll introduce the processes used for testing ideas and determining different metrics for defining success in the campaigns.
@Web Site Publicity, Inc. of Peterborough NH, is a full-service search engine marketing firm, providing search engine optimization consulting, direct product feed management and [pay-per-click search advertising services. For more information about @Website Publicity, visit www.websitepublicity.com.
For more information about Green Mountain Coffee Roasters, visit www.gmcr.com.
To register for the NEDMA conference, visit www.nedma.com
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