Innovative geo-mapping technology lets marketers plot the households they select for a mailing list on an interactive map and immediately see exactly where they are located, allowing them to target their mailing lists much more precisely.
Prince Frederick, MD (PRWEB) April 14, 2008 –- DirectMail.com, a leading direct mail and data services provider, has added the first-of-its-kind “prospect spotting” feature to its popular GeoSelector™ online list selection and targeting tool. This new feature allows mailers to visualize data from GeoSelector’s national database on interactive maps. They can then purchase a mailing list, or use the “location intelligence” to make strategic decisions.
A company that services swimming pools, for instance, can select addresses with a “presence of swimming pool” and then visualize them on the map for route targeting purposes. Another may want to plot the addresses of consumers with a particular income level or household composition. Multiple plots can be compared and contrasted so marketers to make the best mailing list selections for their campaigns.
“GeoSelector puts high-end geographic and demographic marketing tools within the reach of every business,” said Brian Carroll, GeoSelector’s creator. “Traditionally, this type of capability would have required purchasing expensive desktop software and licensing the necessary consumer and business data,” he explained. “Our new prospect spotting feature is available on our website for free. Users only need to pay when they purchase a mailing list.”
GeoSelector also offers advanced “location intelligence” features in a “Pro” version to those who wish to upload, enhance and analyze their own data.
GeoSelector is currently available to anyone who wants to use it by accessing the GeoSelector launch page at http://www.directmail.com/geoselector. A short video tutorial is provided to help users get started.
About DirectMail.com
DirectMail.com is helping revolutionize the direct marketing industry by providing global online access to affordable, customized direct mail lists, production and mailing services. With over 35 years of experience in the direct marketing industry, DirectMail.com provides a wide range of companies, franchises, nonprofits and small businesses with a full line of strategic, creative, list, production, data and campaign management services.
Contact:
Jerry Elprin
DirectMail.com
1-888-690-2252, ext. 380
http://www.directmail.com
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