Acuity's eMAP Platform Chosen to Provide Advanced Location Targeting and Mobile Marketing Solutions for Auto Dealerships
Greenbelt, MD (PRWEB) May 9, 2008 -- NewStream International, a provider of streaming video sales solutions, has selected Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) to create a powerful new marketing tool for auto dealers called LotConcierge. The product relies on Acuity's patented SpotRelevance - the ideal combination of time, location, preference and offer - to provide car buyers with detailed information about specific vehicles, sent directly and immediately to their mobile phone.
The product is specifically designed to help dealers convert sales from the many car buyers who visit dealership lots after hours before deciding whether or not to visit the showroom. Industry research reveals that as much as 75 percent of car buyers browse during off hours.
With Acuity's patented technology in place that puts participating dealerships within a targeted GPS grid network, NewStream plans to offer dealerships the ability to automatically send a welcome message to lot visitors' mobile phones when they arrive on the lot both after hours and during business hours.
"We want to assist car buyers and help dealers locate, identify and pre-sell shoppers while building relationships with these previously untouchable guests, ultimately closing added monthly sales," said NewStream CEO David Jacobson, whose company grew out of the in-showroom retailing business and expanded into digital media. "We chose Acuity because they offer the only mobile marketing platform that delivers the right content, at the right time and location. Acuity will help NewStream deliver on our vision for the future in automotive marketing with an effective, track-able sales tool that is location aware."
For shoppers whose mobile phones do not stream video, a phone number can be called to reach experts who will schedule an online presentation via computer. The services of LotConcierge create a new suite of "intelligent" and location-aware campaigns to maximize the sales opportunity for dealers that exist "right under their noses."
"NewStream is a very sophisticated technology company that did its homework before selecting a mobile marketing partner and we are very excited about the potential of this partnership," said Acuity President Alan Sultan. "We are well positioned as the smart alternative to managing a mobile marketing presence."
About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) is a patented technology that enables Spot Relevance™ - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind eMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.
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