B2B marketing veteran, formerly of Siebel and Oracle, joins Marketo as strategic advisor
San Mateo, CA (PRWEB) June 17, 2008 -- Lead management software firm Marketo today announced the addition of marketing and software-as-a-service (SaaS) veteran Rob Reid to its Board of Advisors. Reid brings to Marketo over 30 years of experience in the enterprise software industry and a track record of catapulting his companies into market leadership positions.
With its sophisticated, yet easy-to-use lead management software already setting a new standard in the B2B marketing industry, Marketo will tap Reid's insight and experience as the company continues to expand its vision.
Most recently, Reid served as Group Vice President, Siebel CRM OnDemand, for Oracle Corporation, where he managed the team responsible for the new industry leading CRM OnDemand solution. He came to Oracle from Siebel, where he was responsible for OnDemand marketing and the IBM strategic relationship. He also served as president and CEO of on-demand CRM innovator UpShot, which grew 10 times in three years under his leadership. Reid's success at these market leaders, as well his work as CEO at Concur Commerce Network and Seeker Software, Inc., solidified his position as a leader in the SaaS industry.
"The on-demand SaaS model has already transformed the CRM industry, and Marketo is bringing the value of that innovation to the underserved marketing automation segment," said Reid. "They're delivering on the promise of SaaS with software that's unprecedented in its ease-of-use. I'm honored to be a part of their team because I know firsthand the great need marketers have for on-demand tools that are both sophisticated and intuitive."
Reid's expertise is also rooted in his role as Vice President at Documentum, Inc., where Reid established the company as the business and technology leader in the Document Management market. He was also the catalyst for the creation of Documentum's industry focused plans and solutions, including taking Documentum through its "Crossing the Chasm" strategies. These strategies propelled Documentum into being Silicon Valley's fastest growing software company according to Deloitte & Touche in the early '90s.
"Rob is a highly-respected SaaS and marketing luminary, and we're thrilled that he'll be providing strategic counsel as we continue to expand our presence in the industry," said Marketo CEO Phil Fernandez. "We're transforming the SaaS industry with software that people are actually excited about using because it's so easy, and we'll count on Rob's combination of industry knowledge and marketing expertise to guide us as we continue to deliver on our vision."
About Marketo
Marketo (http://www.marketo.com) is the leading provider of sophisticated yet easy on-demand marketing automation software that helps enterprise and mid-market B2B marketing professionals drive revenue and improve marketing accountability. Marketo's demand generation solutions automate and measure lead management activities -- including email marketing, lead nurturing, lead scoring and landing page optimization -- to help marketers generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Founded by former Epiphany executives, Marketo is a trusted provider for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark. Marketo's Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.
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