As new CAN-SPAM rules go into effect July 7th, more companies are realizing the complexity of "collaborative compliance" as it impacts liability, reputation and deliverability. The FTC has outlined a responsibility for ongoing monitoring and timely resolution of compliance issues which LashBack, the CAN-SPAM and Global Compliance Authority supplies as a core service to email marketers. Advertising Kings Media Group (AKMG) is positioned at the forefront of integrated online marketing and is subscribing to LashBack's CAN-SPAM Compliance Monitor service to monitor what affiliates are sending on behalf of AKMG and its advertisers. The service monitors not only for compliance to the U.S. CAN-SPAM Act, but for AKMG contract guidelines and best practices enabling enforcement of all three components to ensure safe and successful email marketing for AKMG clients.
St. Louis, MO (PRWEB) July 7, 2008 -- As email marketers grapple with three major new CAN-SPAM rules which go into effect July 7, Advertising Kings Media Group (AKMG) now relies on LashBack's CAN-SPAM Compliance Monitor Service to monitor email sent by affiliates of its advertising network on behalf of AKMG advertisers. CAN-SPAM creates a unique collaborative compliance environment where multiple companies share liability for email offers sent to consumers. AKMG protects its clients and partners by monitoring email they would not otherwise get to see without LashBack. AKMG can enforce not only federal and state laws, but contracts and best practices as well through LashBack's web-based email compliance platform.
"AKMG is concerned about a safe and successful environment for its clients, partners and of course the consumers who respond to the offers," stated W. Brandon Phillips, CEO, LashBack, LLC. "LashBack is able to provide AKMG with objective, third party data and CAN-SPAM auditing services so AKMG can ensure compliant mail is being sent and all contract terms and best practices are being followed by their publishers."
"In today's fast-paced affiliate environment, we recognize the need to monitor the marketing our affiliates send on our advertiser's behalf to ensure their compliance with CAN-SPAM and the advertiser's specific campaign requirements," stated Kimberlee White, President of AKMG. "LashBack provides us with the technology we need to maintain AKMG's standard of excellence for protecting advertisers and affiliates when it comes to email marketing."
CAN-SPAM Compliance Monitors checks nine major compliancy points: suppression list abuse, unsubscribe mechanism visibility and operability, failure to honor unsubscribe request 10 day rule, physical address verification, forged headers, subject line relevancy, from line accuracy, open relay sending and email address harvesting.
About LashBack, LLC LashBack is the first and only email compliance service monitoring over 20,000,000 Sending IP's, over 750,000 unsubscribe mechanisms with close to 100,000,000 emails archived and 1,000,000 new emails processed each day. LashBack provides actionable compliance information and unsubscribe reputation scores for a diversity of email marketing clients and leading email reputation providers. One powerful concept for consumers, ISPs and anti-spam companies -- Safe Unsubscribe -- now provides the real world data for the most comprehensive compliance and email reputation intelligence service offered by LashBack and its exclusive partners. Compliance and reputation mean deliverability and email that works for marketers and consumers.
About Advertising Kings Media Group AKMG is positioned at the forefront of integrated online marketing and is a first class destination for performance based advertising. AKMG offers affiliates and advertisers a high-performance cost-per-action marketing network, with complimentary creative solutions and a dedicated team of expert account managers.
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