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Indie Film BACKSEAT Drives Major Interest on Web

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The indie film, BACKSEAT, coming to select theatres March 28, is generating major interest since its trailer was posted on the Apple Trailers page and Yahoo Movies a month ago. In its first week on-line, the trailer, www.apple.com/trailers/independent/backseat, was one of the most watched trailers on both sites -- ahead of major studio releases.

New York, NY (PRWEB) March 20, 2008 -- The indie film, BACKSEAT, coming to select theatres March 28, is generating major interest since its trailer was posted on the Apple Trailers page and Yahoo Movies a month ago. In its first week on-line, the trailer, was one of the most watched trailers on both sites -- ahead of major studio releases.

The film won the Audience Award at the Austin Film Festival and has played to rave reviews and sold out screenings at festivals across the US and Europe. It was picked up for distribution this winter by Truly Indie -- a Wagner/Cuban Company and a sister company to Magnolia Pictures.

BACKSEAT will appear and play in the following markets:

  • Starts Playing March 28, New York City, The Quad Cinema
  • Starts Playing April 4, San Francisco, Landmark's Opera Plaza
  • Starts Playing April 4, Berkley, Landmark's Shattuck Theatre
  • Starts Playing April 11, Austin, Landmark's Dobie Theatre
  • Starts Playing April 24, Seattle, Landmark's Varsity Theatre

In BACKSEAT, two old friends flee New York City on a three-day road trip to Montreal to escape their problems and hopefully meet the great Donald Sutherland. Between running drugs and meeting a man who only communicates through instant messaging, they run head-on into the always lingering problem of real life.

The film was written by and stars Josh Alexander (who also currently plays Nick Pudder in the Southwest Airlines commercials). With a cast of talented new faces including Rob Bogue (Guiding Light), Will Janowitz (The Sopranos), and Aubrey Dollar (Women's Murder Club) and a soundtrack with some of the biggest indie acts currently playing the US music scene, BACKSEAT is an entertaining, and ultimately moving snapshot of a few generation Xers struggling to make sense of their adult lives and what they want from them.

About Group Effort Films
Founded in 2002 by Henry Hardaway and Josh Alexander, Group Effort Films is a New York-based production company with an emphasis on fostering an environment where the collaborative nature of filmmaking can thrive. By bringing together industry veterans and talented newcomers, Group Effort Films hopes to make movies that both entertain and provide insight into the world around us. BACKSEAT is their first film.

About Truly Indie
Truly Indie is a self-distribution initiative under Wagner Cuban Companies, a vertically-integrated group of media properties co-owned by Todd Wagner and Mark Cuban that also includes the Landmark Theatres chain, Magnolia Pictures distribution company, production company 2929 Productions, and high-definition cable networks HDNet and HDNet Movies. Truly Indie has distributed Neill Dela Llana and Ian Gamazon's CAVITE, Doug Block's 51 BIRCH STREET, and James Scurlock's MAXED OUT. Recently, they released Geoffrey Wright's modern spin on Shakespeare, MACBETH, John Jeffcoat's critically acclaimed comedy OUTSOURCED, Alan White's drama BROKEN, starring Heather Graham and Jeremy Sisto, and Award Winning Director Terry Sanders' documentary FIGHTING FOR LIFE, a film about the doctors and nurses in the military fighting on the frontlines.

For more information visit: www.trulyindie.com

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Melissa Smolensky
Group Effort Films
512-423-3382
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Melissa Raddatz
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212-924-6701 ext. 22
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