Today Greystripe, the world’s leading distributor of ad-supported mobile games and applications, announced another Tier-one game publisher deal to distribute free mobile games from world-renowned game publisher, Sega.
SAN FRANCISCO (Business Wire EON) May 13, 2008 --
Today Greystripe, the world’s leading
distributor of ad-supported mobile games and applications, announced
another Tier-one game publisher deal to distribute free mobile games
from world-renowned game publisher, Sega.
Three classic game titles from the Sega collection will be delivered
across mobile phones worldwide through all 50 of Greystripe's Catalog
Platform partners in addition to GameJump.com, the world's largest
ad-supported mobile game portal. Additionally, Sega will monetize their
mobile game content via Greystripe's AdWRAP advertising network, which
includes brands like Diet Coke, Yahoo!, New Line Cinema and eBay.
“Sega has selected to be a part of the
Greystripe’s distribution network of sites as
it opens up the category to a whole new market of consumers,”
said Linda Chaplin, VP of Mobile at Sega. “The ‘free
games’ proposition allows consumers to try
mobile games without risk and we’re confident
that our brands and commitment to quality will convince consumers to
stay and continue gaming on their mobile phones.”
To launch the partnership, Sega and Greystripe are launching three
popular mobile games:
-
Sonic Jump – Go vertical with Sonic the
Hedgehog. Play through familiar fast-paced action with an addictive
new style as Sonic jumps from platform to platform in a race to stop
the evil Dr. Eggman.
-
Afterburner II – A classic Sega arcade
favorite, players can use their mobile phones to jump into the cockpit
of a fighter jet and combat swarms of supersonic enemy fighters.
-
Golden Axe – In the epic “side-scrolling
beat ‘em up” Golden
Axe, choose one of three powerful heroes to embark on an adventure
to save the land of Yuria from the evil forces of Death Adder!
“Besides being the biggest name in gaming,
Sega has incredible IP and truly understands the move to mobile with
their classic game titles,” said Michael
Chang, CEO of Greystripe. “Our partnership
with them is a huge win for our end users and demonstrates that
Greystripe is able to bring the biggest brands to the mobile gaming
audience.”
Greystripe also recently celebrated 50 million downloads of the popular
games – including titles from Sega, Digital
Chocolate, Vivendi Games Mobile and Hands-On Mobile –
found on GameJump.com, Greystripe’s
proprietary mobile game portal.
Greystripe's patent-pending AdWRAP technology automates the process that
enables advertisements to be wrapped directly with mobile games and
applications without any complex coding and development for the content
owner. AdWRAP provides game publishers, Web and mobile media portals,
and carriers with an additional source of revenue, while simultaneously
building customer retention and loyalty.
About Greystripe
Greystripe is the world's first and leading ad-supported mobile games
and applications distributor. Greystripe's AdWRAP technology enables:
publishers to gain advertising revenue by serving ads through their
games; advertisers to reach a new mobile audience; and consumers to
download great games for free. The AdWRAP system is protected by a broad
array of patents pending and currently serves ads into more than 800
game titles from 100 publishers supporting over 1,000 handset models.
Greystripe reaches millions of mobile game players through its online
portal GameJump.com (http://www.gamejump.com/),
through the mobile web (http://gjmp.tw),
and through its over 50 AdWRAP Catalog Platform partners. Greystripe was
named a Red Herring Global 100 winner in 2007 and the Under the Radar
Best in Show: Mobility winner in 2006.
Visit Greystripe at http://www.greystripe.com.
About Sega of America, Inc.
Sega® of
America, Inc. is the American arm of Tokyo, Japan-based Sega®
Corporation, a worldwide leader in interactive entertainment both inside
and outside the home. The company develops, publishes, and distributes
interactive entertainment software products for a variety of hardware
platforms including PC, wireless devices, and those manufactured by
Nintendo, Microsoft, and Sony Computer Entertainment Inc. Sega's web
site is located at www.SEGA.com.
About Sega Mobile
Sega® Mobile, a division of Sega®
Corporation, publishes high quality mobile games taking advantage of the
company’s extensive library of content and
licensed properties. Sega Mobile has deals with numerous major phone
carriers worldwide. Visit www.SEGAmobile.com
for more information.
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