Seventh Generation Ranks As Top Green Household Cleaning Brand Among U.S. Consumers : New Study Names Seventh Generation A Top Ten Green Brand Overall

According to a report presented yesterday at the Sustainable Brands ’08 Conference in Monterey, California, American consumers have named Seventh Generation the “greenest” household cleaning brand and the number six “greenest” brand across all categories. Seventh Generation is the country’s leading creator of environmentally safe household products and for 20 years has been at the forefront of a cultural change in consumer behavior and business ethics.

BURLINGTON, Vt. (Business Wire EON) June 4, 2008 -- According to a report presented yesterday at the Sustainable Brands ’08 Conference in Monterey, California, American consumers have named Seventh Generation the “greenest” household cleaning brand and the number six “greenest” brand across all categories. Seventh Generation is the country’s leading creator of environmentally safe household products and for 20 years has been at the forefront of a cultural change in consumer behavior and business ethics.

In our every effort we seek to clearly communicate our values as a responsible company, so it is deeply gratifying to know that our efforts are recognized by those who can ultimately help us make the biggest positive impact: the American shopper

The Green Brands Survey, conducted and released by WPP agencies Landor Associates, Cohn & Wolfe, and Penn, Schoen & Berland Associates (PSB), has been tracking consumer perceptions of green for over three years. Seventh Generation is one of only three privately held companies to make the Green Brands Survey “Greenest Brands” list.

“In our every effort we seek to clearly communicate our values as a responsible company, so it is deeply gratifying to know that our efforts are recognized by those who can ultimately help us make the biggest positive impact: the American shopper,” said Jeffrey Hollender, President and Chief Inspired Protagonist of Seventh Generation. “In a world in which larger and larger brands are moving into the green space, it's wonderfully reassuring to know that a small company with great intentions can make a difference. The fact that our deeply held and practiced ethics continue to shine through the recent green marketing surge is a testament to our team’s convictions and our products’ promise.”

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home — and for the community and environment outside of it.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and see all of the new website features visit www.seventhgeneration.com.