SpiralFrog, Inc. (www.spiralfrog.com), the free and legal, ad-supported, Web-based music experience, today announced the expansion of its sales team with the addition of industry veterans Jesse Paynter as senior vice president of sales and Paul Rothkopf as senior vice president of sales strategy.
NEW YORK (Business Wire EON) May 14, 2008 --
SpiralFrog, Inc. (www.spiralfrog.com),
the free and legal, ad-supported, Web-based music experience, today
announced the expansion of its sales team with the addition of industry
veterans Jesse Paynter as senior vice president of sales and Paul
Rothkopf as senior vice president of sales strategy.
“Paul and Jesse bring decades of valuable
digital advertising sales experience to SpiralFrog, and will play an
instrumental role in leading SpiralFrog’s
rapid growth in the ad-supported music space,”
said Mel Schrieberg, CEO of SpiralFrog. “With
impressive online sales backgrounds, we look to Jesse and Paul to
leverage our escalating traffic and develop deep relationships with
major brand marketers.”
Paynter joins SpiralFrog with more than 25 years of sales and marketing
experience, most recently as a business development consultant to such
ad-revenue based companies as Dramatic Health, Inc., Healthline Networks
and Rip.TV.
Previously, Paynter was vice president of advertising sales for the Roo
Group in New York, where he led all aspects of sales, marketing and
business development for high-profile clients Pfizer, Honda, Procter &
Gamble, Nikon, Sony, and American Express. He also worked in sales
development with AOL Time Warner where he helped create new revenue
models and secure deals with companies like Pepsi, Wendy’s,
Dairy Management and others.
Rothkopf is an Internet business development veteran with nearly 30
years experience in marketing, sales, and emerging media. He joins
SpiralFrog from the digital branch of Scientific American, where
he was responsible for all digital revenue, positioning for advertisers,
and creating an online presence for the magazine.
Before joining Scientific American, Rothkopf was vice president
of advertising for Mobileplay, where he helped develop sales strategies
that attracted clients like Cisco, Microsoft, GM and Kraft. Previously,
he served as vice president, associate publisher online for The
Sporting News, Rothkopf managed all sales and marketing activities
for the Web site, directing sales development and campaigns for
advertisers such as Gillette, Toyota, Visa and Ford.
About SpiralFrog™
Headquartered in New York, SpiralFrog™ (www.spiralfrog.com)
is a Web-based, advertising-supported music experience that combines
music discovery tools with free and legal downloads of audio and video
content licensed directly from the catalogs of the world’s
leading music owners. SpiralFrog offers music-lovers a compelling
alternative to illicit file-sharing and pirate sites, with a secure
environment for them to satisfy their unyielding passion and thirst for
music and entertainment information at no cost.
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